78,677 research outputs found

    Evaluation of test procedures for hydrogen environment embrittlement

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    Report presents discussion of three common and primary influences on embrittlement process. Application of theoretical considerations to design of test coupons and methods is illustrated for both internal and external hydrogen embrittlement. Acceptable designs and methods are indicated

    The Effect of Covert Advertising on Brand Patronage

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    The use of covert advertising in film production is an emerging brand communication strategy in the Nigerian society. In this advertising strategy, it integrates an advertiser's product into movies and TV shows on-screen visibility; it involves the inclusion of a product, brand name or the name of a firm in a movie for increasing awareness of the brand and instant recognition at the point of purchase. This paper examines the effect of covert advertising on brand purchase, using the movie 'Letter to a stranger'. The study also examined if the products advertised were noticed; their level of awareness as well as if the placements contributed to the patronage of the product towards the advertised products. The paper suggests that Nigerian movie producers and advertisers should work together to create more placements in Nollywood movies, but these placements should be creatively done so as to be able to recapture the hearts of many Nigerians

    New Issues In The Study Of Infant Categorization: A Reply To Husaim And Cohen

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    Husaim and Cohen\u27s focus (Merrill-Palmer Quarterly, 1981, 27, 443–456) on the learning of ill-defined categories by infants is securely motivated. Still, some of the particular questions they pursue—namely, how many dimensions are used to form the categories and what is the salience hierarchy of the dimensions—are tricky and perhaps misleading. Underlying their design and analysis is the basic assumption that the dimensions or attributes of the stimulus as defined by the experimenter have psychological reality for the infants. This assumption is questioned. Infants may perceive different attributes in the stimulus or they may not articulate the stimulus into attributes at all

    A film-rupture model of hydrogen-induced, slow crack growth in alpha-beta titanium

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    The appearance of the terrace like fracture morphology of gaseous hydrogen induced crack growth in acicular alpha-beta titanium alloys is discussed as a function of specimen configuration, magnitude of applied stress intensity, test temperature, and hydrogen pressure. Although the overall appearance of the terrace structure remained essentially unchanged, a distinguishable variation is found in the size of the individual terrace steps, and step size is found to be inversely dependent upon the rate of hydrogen induced slow crack growth. Additionally, this inverse relationship is independent of all the variables investigated. These observations are quantitatively discussed in terms of the formation and growth of a thin hydride film along the alpha-beta boundaries and a qualitative model for hydrogen induced slow crack growth is presented, based on the film-rupture model of stress corrosion cracking

    DUAL PRICING - AN INDUSTRY RESPONSIBILITY?

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    Uses and supports the dual pricing concepts; but raises questions about its effectiveness and seeks other ways to provide the consumer with information to aid in buying decisions.Demand and Price Analysis,

    A mathematical investigation of a heat transfer configuration

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    Solutions to heat transfer problems using Laplace transfor

    Peculiar Velocities and the Mean Density Parameter

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    We study the peculiar velocity field inferred from the Mark III spirals using a new method of analysis. We estimate optimal values of Tully-Fisher scatter and zero-point offset, and we derive the 3-dimensional rms peculiar velocity (σv\sigma_v) of the galaxies in the samples analysed. We check our statistical analysis using mock catalogs derived from numerical simulations of CDM models considering measurement uncertainties and sampling variations. Our best determination for the observations is σv=(660±50)km/s\sigma_v= (660\pm50) km/s. We use the linear theory relation between σv\sigma_v, the density parameter Ω\Omega, and the galaxy correlation function ξ(r)\xi(r) to infer the quantity β=Ω0.6/b=0.60−0.11+0.13\beta =\Omega^{0.6}/b = 0.60^{+0.13}_{-0.11} where bb is the linear bias parameter of optical galaxies and the uncertainties correspond to bootstrap resampling and an estimated cosmic variance added in quadrature. Our findings are consistent with the results of cluster abundances and redshift space distortion of the two-point correlation function. These statistical measurements suggest a low value of the density parameter Ω∼0.4\Omega \sim 0.4 if optical galaxies are not strongly biased tracers of mass.Comment: Accepted for publication in MNRAS. 8 pages latex (mn.sty), including 7 figure
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